How to SEO
It must be simple, right? SEO (search engine optimization) must be something that anyone can read an article or two about and then just start doing, right?
Unfortunately, SEO, just like a strategic marketing tactic, is something that takes time, hard work, and a fairly in-depth knowledge. But it’s not out of your reach.
I recently spoke to the Greenville Bloggers Union about how they can start implementing best SEO practices on their blogs in order to increase visibility. Here are my notes and talking points on the subject:
What is the Purpose of SEO?
- increase your visibility in search engines
- ensure your website lands in front of your ideal target audience
- to answer user’s questions
Why Do You Need SEO? * If you’re not visible in a relevant search, your competitors will be * If you implement best SEO practices you’ll be able to stop relying so heavily on social media alone to drive traffic to your website
When thinking about SEO, especially for bloggers and small businesses, there are two main areas to focus on,
- What you can control
- What you can influence
Let’s dive a little deeper into those two areas.
What we can control is on-site SEO. This deals with every SEO tactic that allows you to manipulate the content and user experience on your website. The items to understand here are:
- Content Optimization (optimizing past, present, and future posts, pages, and meta information with your strategic keywords)
- Internal Links (encourage internal movement throughout your website)
- User Experience (everything from the aesthetics to the interactivity of your website is on trial)
- Site Architecture (how easy is your navigation to use? Can Google crawl your website easily? Is your website being indexed? What is your website speed?)
So now let’s look at what we can influence. That’s called off-site SEO. These factors are just as important as the on-site strategies, they are, however, a little more ambiguous.
- Backlinks (links back to your website should never be forced. They help your website increase it’s “credibility” and domain authority but can also cause your website great harm if they end up on spammy websites. Use organic methods (such as blog post comments, guest blog posts, and features) to generate these links.
- Trust (the creation of backlinks helps improve this important aspect of SEO)
- History/Longevity (there’s not much you can do about the length of time your website has been online, but it is an important factor of SEO.
From how to perform keyword research to the process of submitting a sitemap to Google Search Console, I’ve broken down every single important aspect of SEO in my latest ebook release, Simply SEO. It’s written especially for bloggers and small business owners, starting with basics and building upon what you learn. View FAQs, the chapter breakdown and more!